Privacy policy
Privacy Policy
At ebikeroud, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, who we share it with and the rights you have under applicable UK data protection laws.
Last updated: 10 November 2026
1. Who We Are
ebikeroud operates this website and is responsible for the personal information collected through our online store.
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:
Business Name: ebikeroud
Business Address: 886 London Road, Thornton Heath CR7 7PB, United Kingdom
Email: contact@ebikeroud.shop
Phone: +44 7846870498
2. Information We Collect
We collect different types of personal information depending on how you interact with our website and services.
| Information Type | What It Includes |
|---|---|
| Contact and Delivery Details | Your name, email address, telephone number, billing address and delivery address. |
| Order Information | Products purchased, order history, returns, refunds and communications with our support team. |
| Account Information | Login details and saved addresses if you create an account. |
| Payment Information | Payment details processed securely by our payment providers. We do not store your full payment card details. |
| Technical Information | IP address, browser type, device information and how you interact with our website. |
3. How We Use Your Information
We only use your personal information where we have a lawful basis to do so.
| Purpose | Lawful Basis |
|---|---|
| Processing and delivering your orders, returns and refunds. | Performance of our contract with you. |
| Responding to questions and providing customer support. | Contractual necessity and legitimate interests. |
| Preventing fraud and protecting our website. | Legitimate interests. |
| Maintaining tax and accounting records. | Legal obligation. |
| Sending promotional emails and special offers. | Your consent, where required. |
| Understanding website usage through non-essential cookies. | Your consent. |
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.
4. Who We Share Your Information With
We only share the personal information necessary to operate our business and fulfil your orders.
This may include:
- Payment Providers: To securely process payments and prevent fraudulent transactions.
- Delivery Companies: To deliver your purchases to the address you provide.
- Website Hosting Providers: To operate and maintain our online store.
- Email and IT Providers: To communicate with customers and maintain our systems.
We may also disclose personal information where required by law or where necessary to protect our legal rights.
We never sell your personal information to third parties.
5. International Data Transfers
Some of our service providers may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure that it remains protected in accordance with applicable data protection legislation.
These safeguards may include UK adequacy regulations, the UK International Data Transfer Agreement or other approved contractual protections, where applicable.
6. How Long We Keep Your Information
We only retain personal information for as long as necessary to fulfil the purposes for which it was collected or to meet our legal obligations.
| Information | Retention Period |
|---|---|
| Order and Transaction Records | 6 years, where required for tax and accounting purposes. |
| Customer Account Information | While your account remains active. |
| Marketing Preferences | Until you withdraw your consent or unsubscribe. |
| Customer Support Messages | Up to 2 years after the matter has been resolved, unless a longer period is required. |
When information is no longer required, we securely delete or anonymise it.
7. How We Protect Your Information
We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration or disclosure.
These measures include:
- Using encrypted HTTPS connections on our website.
- Limiting access to personal information to authorised individuals who need it for business purposes.
- Using secure third-party payment providers.
- Maintaining appropriate security procedures for our systems and services.
Although we take reasonable steps to protect your information, no method of internet transmission or electronic storage is completely secure.
8. Your Privacy Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have certain rights regarding your personal information.
Depending on the circumstances, these rights include:
- Right of Access: Request a copy of the personal information we hold about you.
- Right to Rectification: Ask us to correct inaccurate or incomplete information.
- Right to Erasure: Request the deletion of your personal information where applicable.
- Right to Restriction: Ask us to restrict how we process your information in certain circumstances.
- Right to Object: Object to certain types of data processing, including direct marketing.
- Right to Data Portability: Request your information in a commonly used, machine-readable format where applicable.
- Right to Withdraw Consent: Withdraw your consent at any time where processing is based on consent.
To exercise any of these rights, contact us at contact@ebikeroud.shop.
We will normally respond within one month of receiving a valid request. In certain circumstances, this period may be extended as permitted by law.
9. Cookies and Similar Technologies
Our website uses cookies and similar technologies to provide essential website functionality and improve your shopping experience.
Cookies may be used for:
- Necessary Cookies: Essential for website functionality, secure checkout and maintaining your shopping cart.
- Functional Cookies: Remembering your preferences and improving your experience.
- Analytical Cookies: Helping us understand how visitors use our website.
- Advertising Cookies: Supporting relevant advertising and measuring advertising performance.
Non-essential cookies will only be used where you have provided the required consent. You can manage your cookie preferences through our website's cookie settings.
10. Children's Privacy
Our website and products are intended for adults. We do not knowingly collect personal information from children under the age of 18.
If you believe that a child has provided us with personal information without appropriate authorisation, please contact us so we can investigate and take appropriate action.
11. Complaints
If you have any concerns about how we collect, use or protect your personal information, please contact us first. We will do our best to investigate and resolve your concerns.
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):
Website: https://ico.org.uk/
Telephone: 0303 123 1113
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality or applicable legal requirements.
Any changes will be published on this page, together with an updated revision date.
We encourage you to review this page periodically to stay informed about how we protect your personal information.
13. Contact Us
If you have any questions about this Privacy Policy, your personal information or your privacy rights, please contact us:
Business Name: ebikeroud
Email: contact@ebikeroud.shop
Phone: +44 7846870498
Business Address: 886 London Road, Thornton Heath CR7 7PB, United Kingdom
Thank you for trusting ebikeroud with your personal information.